Bensons for Beds – The Best Place to Buy Your Mattresses

Bensons for Beds is one of the UK’s leading retailers selling beds and mattresses. It has over 100 branches in its chain throughout England, Scotland, and Wales.

History

The company was established as a bed-fitting business by Harry Benson in 1920. He had been a salesman with another retailer when he decided to establish himself on his own account.

Development:

  1. The first Bensons store was opened in Salford, Greater Manchester, and specialized in second-hand furniture from the local markets.
  2. Within a few years, Harry Benson started to manufacture new beds after he had acquired factory premises on an industrial estate there. Soon afterward his son Percy joined him to help with the business, and the name Benson for Beds was officially registered.
  3. In 2021 the company has a turnover of £125 million. It sells a wide range of beds, including divan sets, wooden bedsteads, and designer models. A popular item is the Leggatt ‘Dreamer’ range which includes an adjustable base with a built-in massage function.

Every Benson’s shop also sells everything needed to make a bedroom suite, including extra mattresses, pillows, and bedsteads. The company has recently opened up new shops in Ireland.

Benefits and Drawbacks of Bensons for Beds

Benefits

  • A Choice of Beds and Bedroom Suites
  • Dog-Friendly Policy (excludes some products)
  • Quality Mattresses for Sleep at Great Prices
  • Dedicated and Experienced Staff
  • 100% Satisfaction Guarantee on all Products
  • Locations throughout England, Scotland & Wales

Drawbacks

  • Some staff are inexperienced and lack training

Assortiment

I. Mattresses

All types of mattresses, single – super king-size, memory foam, pocket sprung. Firmness, softness, size, and type of mattress are among the key decisions a customer has to make when buying a bed. Bensons for beds aims to give advice on all types of mattresses.

II. Beds & Bedroom Suites

You can find all styles and sizes of beds at Benson’s for Beds. There is a choice between wooden bedsteads or metal bedsteads. You can also choose between divan bedding, leather beds,s or designer fashion beds.

III. Living Room

All kinds of living room furniture can be found at Benson’s for Beds: sofas, corner sofas, chairs & armchairs. If you are looking for a particular item they might have it in their shop. Delivery is free on most of these products.

Guarantee Policy

Bensons for Beds run a “No-quibble Guarantee”. If customers are not happy with their purchase they get a refund without any questions being asked and can keep the goods.

The company also pledged to match any like-for-like price on a new mattress, or beat it by £10 if it cannot.

Advertising/Marketing Methods

Bensons for Beds currently advertise on their own website, Facebook, and have a Twitter account.

They run regular sales to increase the exposure of the company and keep up with rivals such as Dreams and DFS but they do not use banner ads or Google Adwords.

Competitors

Bensons for Beds have many high street competitors such as Dreams, John Lewis and DFS.

They are the market leaders in bed retail but they still face competition from these retailers who are in search of increasing sales of their bedroom items.

Awards

It has won the awards for ‘Best Furniture Retailer’ and ‘Most Customer Friendly Retailer’.

Bensons for Beds is also in the Top 50 of the “Sunday Times” 100 Best Companies to Work For.

Opening Hours

Bensons for Beds outlets are open at 9.00 a.m. and close at 5.30 p.m., Monday to Saturday and 11 a.m. to 4 p.m on Sunday.

Price

The beds are usually priced between £90 and £1,500 depending on size, material type, and brand name attached to it.

The most expensive price is for the Leggat Dreamer adjustable bed. This costs £1,500.

0% APR finance options available

The company offers 0% finance options of up to 18 months. This has been a popular option with customers who have purchased the Leggat Dreamer adjustable bed.

Customers can also spread the payments over 12, 24, or 36 months using a credit card. Bensons for Beds promises that they will match any like-for-like price on a new mattress, or beat it by £10 if they cannot.

The company also pledges to match any like-for-like price on a new mattress or beat it by £10 if they cannot.

Free delivery

Free delivery is another attraction for customers as they do not have to pay extra.

If a customer wants to buy two items or more, then items will be delivered FREE and the customers have to pay only £3.95 if they are outside of a 40-mile radius from the store where the goods were purchased.

Customer service

Customer service is one of the best things about this company. They are always ready to provide a piece of advice. There was a customer called Ross who was dissatisfied with the service he received in shop so he contacted Bensons for Beds via Twitter to complain.

The company replied with an offer of a refund and free delivery if he placed a new order.

Want to try it out in-store?

The company offers a mattress trial. Customers can order up to two mattresses in-store and try them out for up to 120 nights.

If they do not like it then they get a full refund by returning the goods, or exchange for another product, and the customers still have the option of keeping their initial purchase too.

Customers also have the option of ordering a product online and trying it out for up to 90 days.

To process returns, customers are pleased to fill up the form attached and sign it. Then email it to benson@bensonsforbeds.com with their order number, a contact telephone in case of any query, and a reason for return.

Goods that are returned need to be undamaged with no stains, rips, or cigarette burns. The mattress should not be scrunched up or folded. A product may be returned if it has been used but customers still have to pay for the service charge (at least £25).

Work with trading partners

Bensons for Beds works well with its suppliers by offering customers long-term agreements so that they can be sure of keeping costs down.

The company also commits to large orders so that suppliers will make larger investments in stock and distribution.

Reviews

Bensons for Beds has a rating of 4.5 out of 5 stars on the website Facebook with over 7,000 likes. This is very good considering they have over 100 shops and are therefore exposed to more customers than other online retailers.

Google Reviews

Also in their Google reviews, they score 3.0 out of 5 stars but have more reviews than Facebook which may have an effect on the overall rating. However, they are not listed in the ‘Best Retailers’ section of Google Reviews.

Bensons for Beds has been rated 69% satisfaction and 9 times out of 10 customers would recommend them to a friend.

This shows that people are very happy with their service and that it is a popular place to shop for bedrooms.

Contact Information

You can contact Bensons for Beds by following the links below:

Twitter:

https://twitter.com/bensonforsbeds

Facebook:

https://www.facebook.com/BensonsForBeds

Linkedin:

https://www.linkedin.com/company-beta/1106020/

Email:

customer.services@bfbs.co.uk

Office Address:

7-17 Mansell Street, London E1 8AA

Home page:

http://www.bensonsforbeds.co.uk/

Phone:

01664 822100

Fax:

01664 822199

Summary

Bensons for Beds is a successful company that offers its customers quality products and exclusive service.

It has won a number of awards for customer services and the majority of its customers are happy with their purchases.

The 0% finance options, free delivery on selected items and mattress trial are selling points that make this company competitive in a highly competitive market.

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